In early 2014 I got the incredible opportunity of meeting Stefan Sagmeister and engaging in the UTS brief to ‘Touch his Heart’ through design.

We, as designers, as creatives, are lucky and deeply unlucky. Every moment of our lives we are constantly observing. Everyday we look at typography, architecture, spaces, even simple things like how a road curves. And then we see how other designers integrate their thoughts, dreams and aspirations into the fairly mundane aspects of our lives, like street signs. My photographs filter through the daily visual noise to highlight and celebrate the mundane as another function of our society, a part of the world that is inspiring designers. As we walk down the street there is unintentional beauty. It is the beauty of reality and our lives. It is emotional, visceral and real.

The japanese perspective of Wabi Sabi is a definite influence for my way of perceiving. They say; “Wabi Sabi is a beauty of things imperfect, impermanent and incomplete. It is a beauty of things modest and humble. It is a beauty of things unconventional.” In Western culture and design, things which are elaborate and rich tend to be glorified, where in Wabi Sabi, a simple, modest gray tea cup can be perfection. This is the emotion I was trying to communicate. I chose black and white to bring out the beauty in what would otherwise be dull, non-matching colours. The lack of colours enable the light to become the language for reality. To be authentic to the concept I chose to go to ordinary, urban environments and capture the unique moments that occur in the somewhat banal places. I wanted Sagmeister to look at my work and gently smile at the serenity in a non harmonic world.